Big Ideas Session 2022: Theatro & Tractor Supply Company


Big Ideas Session 2022

How Tractor Supply Co. changed the game on team collaboration with Theatro

Tractor Supply Company is known for their passion to provide "Legendary Customer Experiences.” As the largest rural lifestyle retailer and industry leader in innovation, Tractor Supply seeks out technology solutions that empower team members to provide great store experiences. And to deliver the best in customer experience, you must continuously invest in your frontline teams by equipping them with the tools and information they need to do their jobs well.

Join us to hear how the company digitally connected every team member and accelerated innovation across the chain for game-changing service in less than 4 months. 


In this session, you'll hear how Tractor Supply Company partnered with Theatro to:

  • Drive digital transformation throughout their stores by connecting every frontline team member
  • Create innovative customer and employee experiences with advanced application integrations
  • Increase employee engagement with automated updates like sales announcements and omnichannel order information

Featured Speakers

  • Al Lettera, SVP of IT, Tractor Supply Company
  • Chris Todd, CEO, Theatro
  • Amy Bakos, AVP of Product Marketing, Theatro

Watch on-demand!